Collection and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person.
Here are some examples of the types of personal information 9th Avenue Veterinary Clinic may collect and how we may use it.
What personal information we collect
When you create an account with 9th Avenue Veterinary Clinic, apply for prescription products, purchase a product, or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.
When you invite others to join you on 9th Avenue Veterinary Clinic forums, 9th Avenue Veterinary Clinic may collect the information you provide about those people such as name, mailing address, email address, and phone number.
How we use your personal information
The personal information we collect allows us to keep you posted on 9th Avenue Veterinary Clinic’s latest product announcements, updates, and upcoming events. It also helps us to improve our services, content, and advertising. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.
We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with 9th Avenue Veterinary Clinic, you may not opt out of receiving these communications.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve 9th Avenue Veterinary Clinic’s products, services, and customer communications.
Collection and Use of Non-Personal Information
We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, date/time stamp, and clickstream data.
We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. 9th Avenue Veterinary Clinic may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the 9th Avenue Veterinary Clinic website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Disclosure to Third Parties
At times 9th Avenue Veterinary Clinic may make certain personal information available to strategic partners that work with 9th Avenue Veterinary Clinic to provide products and services, or that help 9th Avenue Veterinary Clinic market to customers. Personal information will only be shared by 9th Avenue Veterinary Clinic to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.
9th Avenue Veterinary Clinic shares personal information with companies who provide services such as information processing, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever 9th Avenue Veterinary Clinic operates.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for 9th Avenue Veterinary Clinic to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganisation, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protection of Personal Information
9th Avenue Veterinary Clinic takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorised access, disclosure, alteration, and destruction.
9th Avenue Veterinary Clinic online services such as the 9th Avenue Veterinary Clinic Online Store use Secure Sockets Layer (SSL) encryption pages where vital personal information is collected. To make purchases from these services, you must use an SSL-enabled browser. Doing so protects the confidentiality of your personal information while it’s transmitted over the Internet.
When you use some 9th Avenue Veterinary Clinic products, services, or post on a 9th Avenue Veterinary Clinic forum, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.
Integrity and Retention of Personal Information
Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account on 9th Avenue Veterinary Clinic’s shop page. For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if 9th Avenue Veterinary Clinic is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made through contact with 9th Avenue Veterinary Clinic.
We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
Third-Party Sites and Services
In an attempt to provide increased value to our Users, we may provide links to other websites or resources. You acknowledge and agree that we are not responsible for the availability of such external sites or resources, and do not endorse and are not responsible or liable, directly or indirectly, for the privacy practices or the content (including misrepresentative or defamatory content) of such websites, including (without limitation) any advertising, products or other materials or services on or available from such websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods or services available on such external sites or resources.
Our Company-wide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to 9th Avenue Veterinary Clinic employees and strictly enforce privacy safeguards within the company.
Last updated: 23 September 2013